<![CDATA[Nostra Media Blog]]> http://nostramedia.com.au/blog Mon, 24 Jul 2017 20:53:03 GMT Mon, 24 Jul 2017 20:53:03 GMT LemonStand <![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-3 http://nostramedia.com.au/posttop-10-tv-product-placements-3 Sat, 09 Nov 2013 00:00:00 GMT  
Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#3: Mad Men & The Highest Bidder

 

Mad Men is a celebration of consumption and style at a time when both were at their height.

While the show’s high-style depiction of a Madison Avenue ad agency in the 1960s often revolves around products, how they’re portrayed is not always predictable.

Matthew Weiner (creator, executive producer and chief writer), like 30 Rock’s Tina Fey, will not confirm whether or not the brands featured are paid placement.

Some brands, like Cadillac, insist placement was free.Heineken, on the other hand, has been open about the fact that they paid to be extensively incorporated into the show.

What can be confirmed is that, when executed creatively, every brand name drop leads a rise in sales. At Banana Republic, consumer enthusiasm for the Mad Men Collection it launched in March helped the Gap (GPS) brand deliver its best first-quarter sales ever. That’s despite limiting the number of pieces to 40, down from 65 types of clothing and jewelry in its first Mad Men line launched August 2011.

After watching an episode of Mad Men, I find myself wanting spend money on some good ol’ American culture. I want drive around in a Cadillac with no seat belts, sip scotch before noon, and smoke Lucky Strike cigarettes like they’re good for you.

Some placements in Mad Men are so good that they have become the most recognisable moments of the entire series. Take for instance the Don Draper’s (Jon Hamm) Kodak speech from season one finale:

 

Pure. Rampant. Genius. Right?

 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do.


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 


Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements http://nostramedia.com.au/posttop-10-tv-product-placements Thu, 24 Oct 2013 00:00:00 GMT  
Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#4: The Simpsons & Duff Beer

 

Duff beer is a great case of reverse product placement and is the only fictional brand on the Top 10 list.

The Simpsons need no introduction. We know the stats:
 
-  Longest-running American sitcom (debuted 17 December 1989);
-  Longest-running American animated program;
-  Longest-running American primetime entertainment series;
-  500+ episodes;
-  Seven Primetime Emmy Awards;
-  30 Annie (think Animation) Awards;
-  Time Magazine’s Best Television Series of the 20th Century; and
-  Homer’s catchphrase “D’oh!” has been adopted into the English Language.
 
All the above leads me to believe that both creator (Matt Groening) and broadcaster (Fox) are stinking, filthy, nauseatingly rich.

 

Duff beer is, of course, the fictional brew of choice for Homer J. Simpson. It’s essentially a lampoon of over-advertised, watered-down, moderately priced American beers (translation: Budweiser and Miller).
 
Matt Groening has stated that he will not license the Duff trademark to brew an actual beer, over concern that it would encourage children to drink. However, there are several companies that brew Duff beer anyway. These include; Daleside Brewery in England, DuffDeMexico in Mexico, and Eschweger Klosterbrauerei in Germany.

 

It’s amazing that these breweries have been able to escape the long-armed lawsuit of Fox, but these companies continue to manufacture their product, although not for a lack of trying on Fox’s behalf.
 
The little guy has been screwed in some instances. In Dunedin, New Zealand, a small “Duff Brewery” brewed Duff Beer many years before The Simpsons, but was forced to change its name to “McDuff” after Fox flexed its muscles in true Duff Man fashion.
 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do.


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about both increase sales and WOW customers and clients alike.

  

Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-5 http://nostramedia.com.au/posttop-10-tv-product-placements-5 Thu, 17 Oct 2013 00:00:00 GMT  
Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#5: Cola Brands & Singing Competitions

 

It’s the most-watched TV series in the Nielsen ratings and is the only program to have been number one for six consecutive seasons.
 
Yes, American Idol is a beacon of United States culture. It’s a singing competition that scourers a nation in search of America’s next darling or favourite son. For those with talent (and even some without – William Hung), it’s the opportunity to strut your stuff in the hope of garnering fans.
 
It doesn’t matter if you’re black, white, rich, poor, beautiful, or not so much – actually, scrap that last part. Point is, if you’ve got the goods, your life can genuinely change in a matter of months. It’s the, dare I say… American Dream.
 
Cue Hans Zimmer score.

 

Inspiring as it may be looking at life through rose-coloured glasses, the cynics of this world will always view American Idol for the cloudy picture of a world where capitalism is king. Singers come and seasons go, but what remains consistent is brand heavyweights cashing in on the most lucrative target demographic – everyone!
 
David Raines, vice president of integrated communications for Coca-Cola, said it best when addressing Coca-Cola’s initial interest in the program.

"It was a risk, and we weren’t sure about it, but we felt it had the right elements, but, wow, you couldn’t ask for better TV. If you look at ratings, it’s got universal appeal — everything from kids to 35- to 64-(year-olds). It’s hard to find something that is that universal."

Coca-Cola was one of the first sponsors of American Idol in its first season. The inaugural deal was worth $10 million, with the most important part of the agreement being the Coca-Cola cups, which features prominently on the judge’s table. Contestants and host Ryan Seacrest are also shown gathering between songs in the "Coca-Cola Red Room," which is essentially the 21st Century green room.
 
By Season 7, Idol producers jacked up the quota to $35,000,000.  That’s a lot of Coke zeros – in more ways than one.
 
Not to be outdone, Coca-Cola’s eternal rival, Pepsi, quickly latched on to The X Factor, when former American Idol judge, Simon Cowell, decided to go rogue and ship his popular British reality series, which has spread throughout the globe, to the United States in 2011.

 

 
Newly announced X Factor Australia 2012 runner-up, Jason Owen, is seen below promoting Nostra Media client, Stuart Coppock at this year's NSW Local Government Elections.

 

We’d like to believe that we have an eye for talent, and we’re awfully proud of Jason, the show’s original underdog, for working hard both on and off the stage, to carve the foundation for a (hopefully) long and fruitful career.

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do.


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 


Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-6 http://nostramedia.com.au/posttop-10-tv-product-placements-6 Fri, 11 Oct 2013 00:00:00 GMT  
Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#6: Seinfeld & Junior Mints

 

Product placement can be done so well that it can lead to a brand name capturing the title of a television episode.
 
Take the most watched show about absolutely nothing known to man; Seinfeld. Let’s cast our minds back to Season Four, Episode 20 to an episode called The Junior Mint.

The story arc featured Jerry and Kramer observing the surgery of Elaine’s friend, Roy. Perched above the operating room, Kramer starts munching on mint-filled chocolate treat and eventually, a mint drops into the patient’s open chest cavity, mid-surgery. 
 
Soon after the operation, The patient's condition deteriorates, but eventually he's set to make a miraculous recovery. The doctor came to the conclusion that the reason for Roy’s unexplained upturn is due to none other than “something from above”.
 
You can watch the complete episode arc below:

 

Now it’s not as though shows like Seinfeld can use just any old candy brand for a skit. In fact, all television shows must go through a series of approval procedures, which protects brands like Junior Mint from being defamed in a very public way.

Seinfeld was actually turned down by both M&Ms and Lifesavers before Junior Mint agreed to let their product be featured in this episode. I guess the idea of their candy being dropped into an open chest left a bad taste in these companies... chests, I guess. 
 
Just goes to show though, when it comes to product placement, sometimes the right decisions can be inspired by oh-so-wrong moments.


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do.


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 


 

Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-7 http://nostramedia.com.au/posttop-10-tv-product-placements-7 Sat, 05 Oct 2013 00:00:00 GMT  

Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#7: Sex And The City & Manolo Blahnik

 

He’s been described as the fifth lead in television’s Sex and the City.
 
Manolo Blahnik and his high-end designer shoes of the same name was consistently referred to and worn by the fab four from day one on arguably television’s biggest trend-setting show of the 2000s.
 
Manuel “Manolo” Blahnik Rodríguez is a 69-year old Spanish fashion designer who opened his first shop in 1973 by buying out an existing shop called Zapata in London’s Chelsea.
 
Over the years, several celebrities have developed an affinity with his shoes, with Madonna describing them as “better than sex.” But it wasn’t until Manolo hit the silver screen that Mr Blahnik became a worldwide sensation. 
 
In one scene in Season Four, Carrie found a pair of black shoes and said; “Oh my God! Do you know what these are? Manolo Blahnik Mary Janes. I thought these were an urban shoe myth!”


 

 
Lace up those boots, Manolo. That’s as kick ass as publicity comes.  


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 

 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 


 

Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-8 http://nostramedia.com.au/posttop-10-tv-product-placements-8 Sat, 28 Sept 2013 00:00:00 GMT  

Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#8: Friday Night Lights & Applebees

 

Product Placement has its critics. Many film and television purists see the new-age advertising medium as compromising the integrity of beloved media platforms – the same platforms we turn to after a hard day's work, to unwind, relax and simply be entertained by our favourite characters and personalities.
 
But in some instances, product placement is a necessary evil. It’s a way to fund quality shows with a small, but loyal following.
Take Friday Night Lights, for instance. Here’s a television series that may be the best show you’ve never heard of.
 
Based on the book by H.G. Blissinger and the movie of the same name, this true story captures Middle America in its rawest form.
Friday Night Lights is about the small town of Dillon, Texas (Odessa, Texas in reality). In Dillon, High School Football reigns supreme. The coach is king, the students train like professional athletes, and anything less than a win is viewed with malice and felt with panic throughout the community.
 
You may think you’ve seen this story before (i.e. those cheesy, Freddy Prinze Jr romantic comedies of the 90s which, let's be honest, we get a little kick out of watching). But the truth is, this Friday Night Lights is anything but a romanticised version of a sports team’s will to win and the quarterback proving to the girl-next-door that he’s more than Captain Jock.
 
It’s about being trapped in a bubble. It’s about suffocating in a small town when your entire life can be sent into cloud nine or chaos with one move, decision or play. It’s about race. It’s about family. It’s all the little details that Hollywood tends to skip over and shining light on the truth about living in Texas.
 
Jeez – What is this, a marketing blog, or a film review?
 
Anyway, I digress.

 

The point is, that often cult (translation: low rating) shows  will partner up with a major brand which essentially funds the show, provided their brand is worked in on a regular basis.
 
With Friday Night Lights, it’s American fast-food restaurant, Applebee's.
 
There’s one specific instance where Applebee's really got bang-for-their-buck.  
 
In the second episode of the third season, four scenes took place in or near Applebee’s. The word “Applebee’s” was spoken twice (this is not a word that blends into conversation easily), the logo for Applebee’s was shown six times, one character talked about the Applebee’s menu, and another character was pleased to work there. Plus, the publicity folks at Applebee’s also employed a sneaky tactic that made us long for a $10 steak dinner.
 
Wait, a $10 steak dinner? Damn. Gotta love Middle America. 
 
If you're interested in getting a little taste of Friday Night Lights - check out the fan made video below (note: serious spoilers revealed). 
 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do.  


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 

 

Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-9 http://nostramedia.com.au/posttop-10-tv-product-placements-9 Sat, 14 Sept 2013 00:00:00 GMT  

Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#9: How I Met Your Mother & Reruns

 

Now this is thinking inside the box.
 
If you’ve watched reruns of comedy How I Met Your Mother lately, you might have noticed subtle advertisements for films like Bad Teacher and Zookeeper in episodes that originally aired as early as 2006 – long before these movies hit the box office.
 
It’s all part of a new strand of product placement by 20th Century Television (How I Met Your Mother’s distributor). The company is working in conjunction with digital trailblazers, Seamless Brand Integration, to alter old episodes with new brands and products.
 
Talk about milking the cow for all it’s worth.

 


Sidebar: The eighth season of How I Met Your Mother has just kicked off and there are still no signs of Ted Mosby’s bride-to-be. Nostra Media are rooting for you, Teddy. We really are. But don’t leave us hanging with a "…and that’s how I met your mother" series finale.
 
167 episodes in, we’d like to get to know this perfect woman. Just a little. 

 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Top 10 TV Product Placements]]> http://nostramedia.com.au/posttop-10-tv-product-placements-10 http://nostramedia.com.au/posttop-10-tv-product-placements-10 Sat, 07 Sept 2013 00:00:00 GMT  
Watch this space as we countdown the Top 10 TV Product Placements of all-time.
 
We're keen to know what you think, so share your favourite placement in the comment section below. 

 

#10: Community & Colonel Sanders

 

In 2010, America's NBC network aired an episode of cult television show Community that prominently featured KFC. The episode involved the cast controlling a space-launch simulator run by a Colonel Sanders avatar and included a number of references to KFC's finger licking influence on society.
 
At one point, a character even talks about delivering KFC to reporters, but decides not to after recognising the press might think it would be viewed as shameful product placement. Very cheeky indeed.
 
Originally, Community writers put together the script with the intention of filming KFC references for free, but once NBC saw the content of the script, they approached KFC to work out a larger, paid deal.

 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Facebook Graph hits the streets and learns the lingo]]> http://nostramedia.com.au/postfacebook-graph http://nostramedia.com.au/postfacebook-graph Wed, 27 Feb 2013 00:00:00 GMT

Facebook just announced their new Graph Search feature, and it’s unlike any other search engine out there. Why? Because it opens the treasure chest of Likes and interests that have been stored in Facebook’s servers, and then combines this information with meaningful social identification in real time.

Part of what makes Graph Search powerful is how the company is teaching it to understand exactly what Facebook users mean when they type something into the search box. That means indexing synonyms and colloquial equivalents for words like “friends,” “students,” “followers” and “photos.”

For example, just taking into account synonyms, tenses, and location options, Facebook’s Graph Search can recognize around 275,000 ways to ask about students, according to the company.

With personal email already conquered, it appears Facebook is taking elements of the Internet's two remaining most prevelant uses – Online Dating and Google Search – in Mark Zuckerberg's quest for online immortality. 

Here's a selection of some of the cool things Graph already picks up on in its first version. Just think, two years from now, we'll undoubtedly look back and laugh and just how dumb Graph was... back in the day. 

Eat your heart out, Siri. 

 

 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 

 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 

 

Posted in: Blog

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<![CDATA["Become The Exception" Commercial]]> http://nostramedia.com.au/postbecome-the-exception-commercial http://nostramedia.com.au/postbecome-the-exception-commercial Tue, 02 Oct 2012 00:00:00 GMT  
Check out Nostra Media's 2012 commercial featuring our very own Nostra – The Chimp.

 

 
Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[How to create a personalised meme]]> http://nostramedia.com.au/posthow-to-create-a-personalised-meme http://nostramedia.com.au/posthow-to-create-a-personalised-meme Mon, 17 Sept 2012 00:00:00 GMT  
It's as if they've come out of the blue.
 
In the last year, memes have taken over the social sphere, providing countless hours of entertainment and embarrassment for people all over cyberspace. 
 
Tastefully crafted memes are a great way for companies to connect with their fans/followers. Here's a step-by-step guide to creating your very own meme in Photoshop. 

Note: No previous Photoshop experience necessary.
 
Step 1: Find a photo


Simple one to kick things off. Be sure to pick an image that won't offend the masses. After all, we're shooting for a blend of entertainment and professionalism. 

 

 
Step 2: Type your text

 

a)  If you're new to Photoshop, the text button can be found on the left-hand column. The button is displayed as the letter "T".
 
b)  Once the button is highlighted, draw a text box over the desired area. 
 
c)  Be sure to type a tastefully crafted message, which means one that won't get you into strife with your audience. If you have to think twice about whether someone will take it the wrong way, chances are it's not the best message to run with. 
 
d)  You can also change the font and text size in the "character" toolbar which runs down the right hand side of this image. Memes tend to be written in uppercase "Impact" font.
 
e)  Once your message is crafted, here's where it gets tricky. Go to the "Layer" toolbar (found at the bottom right-hand corner of this image) and highlight the text layer. As you can see below, the text layer for this image is "HOW AM I STILL BREATHING". 
 
f)  Once it's highlighted, hold down "Control" and click the "T" icon (for PC). This will highlight the text as shown below. If you're working on a Mac computer, hold down "Command" and click the "T" icon. 

 

 
Step 3:  Insert a text border

 

From here, following the image below, click "Select" | "Modify" | "Border". This will allow you to insert a border around the text, which, by the end, will give you the classic black text outline made famous with memes. Your border should be anywhere between three and eight pixels, depending on text size. 

 

 
Step 4:  Insert a new layer

 

Now simply insert a new layer clicking "Layer" on the main tool bar, demonstrated by the image below. 

 

 
Step 5:  Fill the text border with a new colour

 

a)  Click the paint bucket icon on the left-hand toolbar and change the colour to black. 
 
b)  Now fill the text border, leaving white text in tact. 

 

 
Step 6: Deselect and repeat

 

a)  To avoid pulling your hair out, it's important deselect the newly filled text. If not, you won't be able to repeat the process for the second text line.
 
b)  Deselection can be done by clicking the selection icon (second icon) on the left-hand toolbar. Once selected, right click the image and click "Deselect". 

 

 
Step 7:  Save, upload and enjoy!

 

Don't fret if it takes you 20-30 min to complete you first meme. The process can be a bit tedious, particularly if something goes wrong. But keep persisting. After the first four or five attempts, once you have an idea in mind, you'll be able to crank out an awesome meme in just a couple minutes. So the rewards are definitely there! 

 

 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Marketing

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<![CDATA[What's the most effective advertising medium?]]> http://nostramedia.com.au/posteffectiveadvertising http://nostramedia.com.au/posteffectiveadvertising Tue, 24 Jul 2012 00:00:00 GMT  
A common question that most business owners ask at one point in time is; “If I spend X amount on advertising, what will that get me in return?”
 
A few years ago, a team from the Wharton School of Business at the University of Pennsylvania in Philadelphia set out to tackle this age-old dilemma. 
 
The big brands came and boy did they invest in this project. Millions. From Pepsi to Colgate-Palmolive and a host of other household brands bankrolled this investigation for seven years. The final report was more than 2,500 pages long and three definitive conclusions were reached: 

 

1.  There is no direct link between dollars invested and results gained. 

 

In other words, how much you spend and what you can expect to see in return are not directly linked by any kind of mathematical equation.

 

2.  Results are inextricably linked to the message. 

 

Case in point: Two advertisers invest the same amount of money reaching the same target audience.
 
One succeeds brilliantly and sales skyrocket. The other fails miserably, little to no response.
 
The difference between success and failure came down to the message itself – how well the advertisement was put together.
 
Most business owners approach advertising with the goal of merely getting their name out, like the old “if you build it, they will come” mentality.
 
But it really comes down to how you build it.
 
Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad.
 
The Wharton study indicates that everything hinges on the message you attach to your name.
 
Is your message predictable? Is it creative? Does it make people turn around and go, “what was that?”
 
I can think of no better example in recent history of illustrating this point than the Cadbury Gorilla Commercial. 

 

If we want to go one better, how about the Crazy Eyebrow Kids (2009)? 

 

 
It goes without saying that these messages had absolutely nothing to do with Cadbury chocolate. They are simply a genius, out-of-this-world ideas.
 
Now, not every brand has the luxury of already being inside every homeowner’s pantry like Cadbury, so they were able to get away with that level of separation between product and message, but you can as well, to some extent. But the point is creativity trumps cliché every day of the week. 

 

3.    Results increase with repetition.

 

When you've identified a message that generates a positive response and you deliver that message consistently (i.e. solidified your brand), business growth in year two will be approximately twice the growth of year one.
 
Growth in year three will be approximately triple the growth of year one, with growth measured in dollars, not percentages. But following year three, anything can happen.

Success comes down to the client, not the message in this case.
 
It’s not the prettiest graph, but the perfect illustration of this cycle appears below.

 

See how there are notable downward swings after innovation? That means that as a business owner, once you are an established brand, you must find a way to continually inject new creativity (or innovation) into your target market, whether it be the product or service itself, your marketing strategy, or your relationship with clientele. 
 
Sticking with the Cadbury example, in 2010, two and three years after the "Gorilla" and "Eyebrows" commercials respectively, Cadbury shifted focus and brought the brand closer to chocolate with this creative commercial: 

 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-1 http://nostramedia.com.au/posttop-10-marketing-blunders-1 Tue, 03 Jul 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 

 

#1 -  Ummm...

 

As the inner 13 year-old girl in me says, sometimes the only response is O-M-G.
 
Locum is a Swedish property management company. In 1991, they were shooting for was a simple, brand-enhancing Christmas card to send to clients. Let’s just say they went a little too hard on the holiday spirit and decided to replace the "o" in Locum with a heart.
 
Hilarity ensues. 

 


Ladies and gentlemen, we have a winner. 

 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 

 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-2 http://nostramedia.com.au/posttop-10-marketing-blunders-2 Mon, 02 Jul 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 

 

#2 - Semen Sneakers. And proud. 

 

Science has never been my forte, but these shoes definitely won’t turn into a frog.
 
I know what you’re thinking, and you’re not wrong. Those of us with the purest hearts may see Gravity Defyer’s logo as a humble tadpole, swimming its way toward the hearts and minds of bad-taste buyers. But who are we kidding? That logo has semen written
all over it.
 
And you’re not wrong.
 
As you can see from the promo poster below, wearing these shoes is more or less like pouring energy drink on your feet. 

 

Gravity Defyer CEO Alexander Elnekaveh recently addressed the company's "slick seed of life" logo (their words, not ours) after retail partners pulled out due to, shall we say, "safety" concerns.

"Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. We are not embarrassed by it."


– Alexander Elnekaveh, CEO of Gravity Defyer


Lesson here:  It’s never cool to have sperm on your shoe. 

 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-3 http://nostramedia.com.au/posttop-10-marketing-blunders-3 Fri, 29 Jun 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 

 

#3 -  The Robot Butler

 

Do you wake in the morning and wish your butler robot would fix you some breakfast?
 
Well, with Honda Asimo, you won’t have to lift a finger again… except to pick it up every 10 seconds.
 
Standing approximately 121 cm (4ft) tall, this 54 kg Japanese brainchild had the potential to bring Marty McFly’s futuristic experience closer to reality.
 
Unlike the marketing blunders featured so far, Honda’s mistake wasn’t so much advertising-related, but rather the product itself. 
 
The little fella just didn’t work.
 
Cue video.

 

 
Perhaps Honda should have run with the pink hover board. What could go wrong?

 



Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 
 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-4 http://nostramedia.com.au/posttop-10-marketing-blunders-4 Thu, 28 Jun 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 

 

 

#4 -  This Coke tastes like Pepsi

 

As always, whatever Pepsi can do, Coca-Cola can do better. And this case, it’s making a fool of themselves in the Asian market. Thrice.

 

Instance #1:  Would you like cola with that female horse?

 

The first instance occurred in China. When Coca-Cola settled on a Mandarin translation for the brand, they chose "Ke-Kou-Ke-La".
 
Sounds similar, but the literal translation is all kinds of wrong. Take your pick from "bite the wax tadpole" or “a female horse stuffed with wax”.
 
Kind of gross, but I guess a wax tadpole would have less calories. Nevertheless, when Coca-Cola realised its multi-million dollar mistake, it changed the translation to “ko-kou-ko-le” – meaning "happiness in the mouth".
 
And that's how Coca-Cola became the drink of choice for every adult expo in China since.

Instance #2:  The sky's not quite the limit 

 

The next stop in Coca-Cola’s royal list of marketing blunders is Cuba, with weather so beautiful, there’s not a cloud in the sky. It’s the perfect opportunity for aviation advertising.
 
Coca-Cola took to the air to get a message out to “Drink (or Tome) Coca-Cola” via skywriting. 
 
Fantastic idea, but Mother Nature had other plans that day. A heavy wind blew over and smudged the "o" in "Tome", so the sign read “Teme Coca Cola”, which, in Cuban Spanish translates to “Fear Coca-Cola”.
 
In fairness, the company tried to rectify the mistake by producing a lithograph of a bull fighting .
 
Props to the publicity team for earning their pay cheque, but people don’t forget

 

Instance #3:  New Coke, new problems

 

We all know the expression, "if it ain’t broke…" 
 
Kids know it. Parents breath it. Entrepreneurs swear by it. So how does the biggest beverage brand ever – a brand that’s been at the top of the game for over a century – a brand that’s sold billions of bottles worldwide – and a brand contributed to countless sugar comas, feel need to fix a recipe that simply ain’t broke.
 
It happened in 1985. New Coke was created as a Hail Mary play to prevent Pepsi winning the cola wars, but in the end, fans viewed the product as an inadvertent admission of defeat.
 
Why? Because. It. Tasted. Ghastly.
 
Don’t take my word for it. Watch this commercial featuting Bill Cosby. Either the incomporable Cosby forgot how to act or that drink tasted all kinds of bad. 

 


 
Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 

 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-5 http://nostramedia.com.au/posttop-10-marketing-blunders-5 Wed, 27 Jun 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 

 

#5 - Pepsi Maxed Out

 

Vampires are so fetch these days, but there was a time when zombies left a mark in the advertising world.
 
Pepsi has forever chomped at the heels of big brother Coca-Cola, but the brand really buried itself in Taiwan when its famous "Come alive with the Pepsi generation" catch-cry flooded the market.

 

 
Now Google Translation wasn’t around in the 80s, but you’d you think the good people at Pepsi would've… oh, I don’t know, asked around before stacking Taiwanese shelves with thousands of bottles with a label that translated to "Pepsi brings your ancestors back from the grave."
 
Pepsi, panic and paranormal activity – Hollywood, get John Stamos on the phone. I can taste the television ratings.  

 

 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 


Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-6 http://nostramedia.com.au/posttop-10-marketing-blunders-6 Tue, 26 Jun 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 

 

#6 - The Adidas "Slavery Shoe" 

 

Hot off the press comes the latest marketing fiasco, Adidas’ now canceled line of sneakers, which commentators have labelled "slave shackle kicks."
 
The sports superpower recently posted a photo of the, shall we say, "out there" prototype named the JS Roundhouse Mid, created by eccentric Beverly Hills designer Jeremy Scott.
 
Cue controversy.
 
Talk of an Adidas boycott quickly arose on Twitter after readers initially expressed disbelief, followed by an eruption of fury over the distasteful design.
 
It’s clear that on first glance, the design is culturally intolerant to say the least, but on a deeper level, the product can also be seen as glamourising criminal behaviour.
 
It’s a far cry from Mr Scott’s original inspiration, the 1990s cartoon and toy, My Pet Monster.

 

 
Either way, both Adidas and Jeremy Scott have now found themselves shackled at the bottom of the food chain, without a key in sight. 

 


Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike.

 

Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-7 http://nostramedia.com.au/posttop-10-marketing-blunders-7 Mon, 25 Jun 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 

 

#7 - Lose weight with Ayds

 

Weight loss is all about compromise. In order to shed those unwanted kilos, even the best of us must make sacrifices. And topping the do-not-touch list is sweets and candy.
 
Not anymore.
 
Today, morning television is filled with Ab-King-Make-Me-An-Abercrombie-Model infomercials, but it wasn’t always the case.
Appetite suppressants dominated airwaves in the 1970s and the Campana Company wanted a piece of the multi-million dollar pie.
 
So the company decided to branch out from manufacturing cosmetics and tried its hand at marketing diet pills.
 
The commercial speaks for itself:

 


Transcript: 

 

Woman:  Mmm candy… and I’m not gaining weight. I’m losing weight deliciously with the aid of Ayds. The Ayds diet plan really works.

Voiceover:  Ayds candy contains a safe and effective appetite suppressant when used as directed. Help curb your appetite so you can lose weight. And Ayds candy has no stimulant that can make you nervous.

Woman:  The plan lets you enjoy two Ayds before every meal. Mmm… delicious chocolate flavour and I love being a size 10 again. 

Voiceover:  Lose weight deliciously with the aid of Ayds.

 

Couple things:

  1. It feels almost pre-historic that a commercial made only a generation ago features a size 10 model, looking great and loving it. Should be more of it.
     
  2. This product came out around the time when AIDS was scaring the bejesus out of people all over the world.

  3. Back then, AIDS withered its victims away to nothing, so the fact that it was sold as a weight loss product was an even bigger slap across the face for this marketing campaign.

  4. Suddenly, those Ab-King commercials don’t seem so bad. 

 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 
 

About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 
 
 

Posted in: Blog

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<![CDATA[Top 10 marketing blunders]]> http://nostramedia.com.au/posttop-10-marketing-blunders-8 http://nostramedia.com.au/posttop-10-marketing-blunders-8 Sun, 24 Jun 2012 00:00:00 GMT  
Watch this space as we countdown the Top 10 Marketing Blunders & Mistakes of all-time.
 
Tell us what you think and share your favourite mishap in the comment section below. 
 
  

#8 - The little engine that could

 

It’s been said that men buy certain cars to compensate for small… hands, but in this case, Ford found out the hard way that reverse psychology won’t land customers in the driver’s seat.
 
The year was 1971. The place was South America. Ford just released its latest pocket rocket, the Pinto, to compete with other small vehicles in Latin America.
 
Classic car, classic oversight.
 
Soon after its release, the company realised that in Portuguese (Brazil’s native tongue), "Pinto" is slang for small penis.
 
Interestingly, the Pinto became a hit among neglected wives and girlfriends throughout the Latin community. 

 

 

Did you get a kick out of this blog? Let's talk about how your corporate blog can be enhanced. Get in touch. It's what we do. 


About the author:

Nostra Media Director, John Testa, has published media works dating back to 2004. He's been featured in a range of publications – including Cosmopolitan – for his unique take on the world of dating, arts and media. Feel free to drop John an email to arrange a honest, obligation-free conversation about how you can increase sales and WOW customers and clients alike. 

 

Posted in: Blog

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